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Auctm's Parent Company, SquadStack Raises $5 Million in Series A Funding

Auctm Updated: 3 min read

Series A Round

Our parent company, SquadStack, a San Francisco & New Delhi-based sales acceleration startup, has raised $5 million in a Series funding round led by Chiratae Ventures (formerly IDG Ventures). We will use the funds to grow Auctm, the most advanced analytics platform for modern real estate teams.

Auctm helps real estate teams across the U.S. take a data-driven approach to making key business decisions. Auctm's dashboards and actionable insights help broker teams improve conversions, coach and retain agents, drive accountability, and make data-driven decisions to grow their business profitably. It is a comprehensive solution that automatically integrates transaction data, CRM data, and financial data into a single analytics platform, making it easier for broker teams to assess and improve business performance accurately.

The Story Behind Rebranding

Back in 2018, we launched operations under the ‘SquadVoice’ brand and were largely successful in helping real estate teams across the U.S. improve the efficiency of their sales funnel by analyzing the lead pool in their CRM to identify ‘old yet hot’ leads and providing rich analytics for team management and accountability. To continue solving key problems in a post-COVID world, we've rebranded to ‘Auctm’ and have improved our product offering while retaining the core vision of helping power high-growth, technology, and data-enabled brokerages for the future. Derived from the Latin word ‘Auctus', Auctm signifies infinite growth. The main focus behind the rebranding was to create an identity that was consonant with our revamped product offering.

The Birth Of An Idea

While working with some of the largest real estate teams over the past couple of years, we got an in-depth view of the transformation taking place in the real estate industry. After conversations with over 500 real estate leaders, we realized that while decision-makers needed better analytics, they were overwhelmed with data fatigue and spending time on multiple dashboards. Based on these learnings, we set a goal of building a system that could turn data into intelligence so that brokers and managers could get the right visibility, avoid decision fatigue, and focus on high leverage activities like hiring and growth while always being in control. These developments came when teams across the industry were looking at solutions to help them improve profitability and efficiency.

From Iteration To Excellence

To cater to this burgeoning demand, whilst being at the forefront of innovation in a post-COVID world, we launched Auctm as an advanced analytics platform for modern real estate teams. With Auctm you can:

Identify good and poor performing agents
At a glance, see who needs more accountability, more training, or more leads.

Run data-driven 1-1s with your Agents
Access all key metrics in one place to help you coach agents with personalization and confidence.

Compare ‘activities’ that lead to Closings
Track Efforts and Outcome, and compare how your agents perform to identify areas of improvement.

Predictably improve lead conversion
Easily understand performance of leads in your CRM and identify areas to improve conversion rates.

Identify Choke Points in your Pipeline
Easily Analyze your agent's CRM and identify leads falling through the cracks.

Ensure That You Are Not Losing Any Opportunities
Determine agent effort on new leads and areas of improvement to increase lead connectivity.

“We’re grateful to everyone who believed in our vision of a data-driven future and are incredibly excited to move forward in this new phase of our journey to make a positive impact in the real estate community. To our customers (whom we like to call partners), we promise that our vision to make your lives easier by providing the best quality products will never change.”
- Apurv Agrawal, CEO at Auctm

About Auctm

Auctm (formerly SquadVoice US) is the most advanced analytics platform for modern real estate teams.  It helps brokers, team leaders, managers, and coaches predictably increase conversions and drive better agent accountability.

Auctm is a part of the sales acceleration startup, SquadStack (founded in 2015) who’s mission is to build high-quality products that help businesses worldwide grow more efficiently.

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